WWE Divas Division: Why Vince McMahon Must Take Advantage of Recent Female Sports Marketing

Vince McMahon has been known to be ignorant outside world the WWE. He’s has been known to be out of touch with his product for a very long time but recently,  it’s becoming apparent that is no longer the case.

Over the past weekend,  both Ultimate Fighting Championship (UFC) and NASCAR have generated big publicity for having history made by women respectively. The UFC 157 event saw not only the first ever female fight in UFC history, but first female main event.


 Liz Carmouche stepped into the octagon on Saturday as the first female ever to do it and challenged UFC Women’s Bantamweight Champion Ronda Rousey. She nearly pulled the upset but it was not to be as just 4 minutes and 49 seconds into the first round, she would tap out to Rousey’s armbar and lose by submission.

This fight reportedly sold over 100,000 pay-per-view buys, making it the most successful women’s fight in history.


Now turning over to NASCAR,  where another woman under the name of Danica Patrick made history of her own. She had the highest finish ever for a woman in the Daytona 500 and became the first woman ever to lead a Sprint Cup race under a green flag.

The 30-year-old Patrick, the first-ever woman to lead a Cup race from the pole, left a little disappointed as she would pace eighth by the time by the time the checkered flag fell at Daytona International Speedway. Despite that, she made for quite the publicity for NASCAR.


Now we turn over to WWE and what do we have? A Divas Division that might as well be six feet under at this point. Most women in that division are just simply eye candy and nothing more.

Sure, we have divas like Natalya, Kaitlyn, Layla and Tamina who process wrestling talent but how often are they featured? Kaitlyn is the current divas champion and she has been off the main flagship show, Monday night Raw for weeks now.

She has had television time on Friday night Smackdown, but that’s not going to get people to care. While I present all these issues that the division is currently facing, there is still light at the end of the tunnel.

With the recent female sporting publicity from both UFC and NASCAR, now is the best time for Vince McMahon to wake up and start a Divas Division resurgence.  He doesn’t seem to be stuck in the wrestling bubble anymore as he used to, as shown in the recent creative direction.

The repackaging of Jack Swagger, for example is based on the relevant topic of immigration and the keyword is “relevant”, so the new character the All-American American has adopted would work in these times. It certainly has as it has generated controversy over the last week and has gotten WWE up in the mainstream.

Another thing I would like to point out is Alberto Del Rio‘s world heavyweight championship victory from January. On December 29th, 2012 at UFC 155, Cain Velasquez regained the UFC heavyweight championship from Junior Dos Santos in a dominating fashion.

Note that Velasquez is of Hispanic background so guess what? Ten days later during a Smackdown taping, Alberto Del Rio won the world heavyweight championship from then champion, the Big Show.

I am sure Vince had Del Rio win the title at an unexpected way because of Velasquez’s championship win over at UFC. The time period between the two title wins is so close that its pretty obvious.

With all that being said, Vince would surely have to capitalize on the recent success women have had in other sports because he is an intelligent business man so how could he pass up this opportunity?

If there was any hope for the Divas Division, it’s now.