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WWE: Creating A New Kind Of Monster

The recent return of Mark Henry and his great performance inside the Chamber made me ask myself about what actually is a monster, and how it is reproduced in professional wrestling. WWE always uses the same pattern when it tries to create a new monster, be it heel or babyface : Arrive, squash a random jobber, leave (Stone Cold would be proud).

We’ve seen a lot of this lately: Brodus Clay, Tensai, Ryback, Mark Henry and the list goes on.

When you look into the meaning of the word “monster”, you see that it means “different from society’s standards”, or “he whose actions morals condemn.” Basically, WWE creates perfect monsters according to that definition.

However, I think that limiting a monster to those aspects is too simplistic and unoriginal in professional wrestling, and that WWE should try to create a monster in the sense of a horror movie monster.

Frankenstein head

– Are you a Monster?

That kind of monster takes three basic forms :

– The first kind of monster is the “classic” monster, i.e. vampires, werewolves and all the traditional monsters in our culture. We have seen that type of monster with the Ascension recently, but I do not think it is the path WWE should take, as that type of monster in professional wrestling always ends up being too cheesy and absurd to be taken seriously, especially nowadays when the most successful characters are the realistic ones.

– The second kind of monster is when the protagonist of a story is himself the monster, without knowing it. It allows the audience to think about human nature and human psyche, and stare at the worse aspects of human nature, like greed, jealousy and rage for example. We saw a glimpse of what that kind of monster can be when Kane was searching for the person who attacked his brother the Undertaker. He embraced the rage and succombed to his jealousy for his brother without being totally conscious of it all the time. It was very entertaining but far from being a perfect monster.

– Now, the third type, the type that I think would make for an original and entertaining monster in WWE: the abstract monsters. We only see a glimpse of the monster, we never see it clearly in its entirety. There is an aura of mystery surrounding it, and what frightens us is what our mind tells us is scary. We are frightened without the violence itself and the character of the monster plays on our internal fears. One of the best examples in literature are Lovecraft’s books – which I strongly recommend – where the fear is inexpressible and unspeakable.


– Ph’nglui mglw’nafh Cthulhu R’lyeh wgah’nagl fhtagn
- Thanks for your opinion Khali.

Instead of doing a vignette to tease the debut of a new wrestler, WWE could show us each week other wrestlers being attacked, but not the attack itself. We could only see a shadow or an evil laugh. We could see some psychological games without ever seeing who did it. I know that we’ve already seen that kind of things in WWE with Kane and the Undertaker, but we always knew who was behind it. Using that kind of monster could allow the WWE to build a wrestler and make him dangerous without ever showing him, without knowing his size or his style of wrestling.

A PG show can’t allow for truly scary situations (like blood spread on the floor, hallucinations and seeing corpses and dead things) but I believe that while staying PG, it is possible to create an atmosphere around a Monster being there, somewhere in the locker room, randomly attacking wrestlers and terrorizing the roster. Why not attack some fans too? Of course, they would be played by local wrestlers, but that would be a great way to install a sensation of insecurity, and our mind would fill in the missing details of who that monster is, and each one of us would frighten ourselves with what we fear the most. The WWE is great at making video packages which would be a great tool.

One concern here is to not be cheesy (Embrace the hate, anyone?), and it is hard to trust WWE creatives here. But the main problem would be to have a superstar that could live up to the hype created. I strongly believe that after weeks of teasing a monster, when he finally enters the ring, we would all eagerly await his first move, his first punch, we would all want to see what that monster is capable of, making an instant star of the wrestler and of the hero that will slay him (I know we all heard “John Cena” instead of “hero.”)

Using that pattern of a monster would allow WWE to build effectively a new superstar and create a unique character that could instantly have a “main-event feeling”, and would give us truly a new kind of monster.

About Mathieu Nicod

I am 23, French professional writer and translator, also looking for a job in digital communication/marketing.Professional wresling has been my passion for a few years, I watch WWE and TNA, with WWE being my favorte company.
  • Kevin Berge

    Very interesting idea though I don’t know if it works more than temporarily. Having a dark force attack heroes and not be doing so is cool, but it has a very short life span. It’s more of a storyline than a full character because, once the character competes, the mystery is gone. The “monster” can’t wrestle without people seeing him wrestle. It would work though as a way to debut a guy like, say, Connor O’Brien who could keep working down in NXT but play quiet assassin for a while in WWE.

    That doesn’t have to be an issue. It’s just an observation. This is more of a new way of debuting a monster than making one long term. Once he comes out of the darkness, the appeal needs to shift to a new form of sorts.

    • Mathieu Nicod

      You’re right, that method can’t work on the long term. However, the aura of mystery can be maintained for some time, like never talking, never explaining his reasons, having some sort of rituals inside the ring, like reciting some satanic prayer before hitting his finisher… There are lot of ways to do it.

      But a strong debut like I explained could make the “monster” instantly over, and if the wrestler is good enough to not disappoint, then most of the job is done =)

      Thanks for your comment!

  • Eric

    Always love how creative and out of the box you always get with your articles.

    Anyway, it certainly is an interesting idea. It reminds me of the movie, Alien. We barely see the monster except when it attacks and only at the end. Ht idea is pretty interesting and it could work. Thing is, it delves into cheesy a bit. I mean, it has potential to be something effective yet it could just be something meh

    • Mathieu Nicod

      That’s exactly what I would fear, as I mentioned in the article with example of embrace the hate: a great idea that turned out to be too cheesy to actually work.

      Thanks for your comment ^^

  • SiD

    I love the creativity in your articles. Great job.

    • Mathieu Nicod


      • SiD

        I look forward to your next article!